How the Mile High/Denver Alumnae Association Used Night to Reunite to Grow Their Local Sisterhood
Denver, Colorado, is one of the country’s fastest-growing metro areas. Approximately 5,000 new people move there each month – 60,000 per year! This has presented a unique challenge – and opportunity – for the Mile High/Denver Alumnae Association. How do you involve new local Sisters in a rapidly-expanding and diversifying geographic area?
“Lots of coordination,” says Association President Jenn Marshall, Alpha Gamma. “We have Sisters all over the Denver area. Many 20-somethings are in central Denver and many 30-to-40-somethings live in south Denver. The north is growing fast too. We needed people in each area.”
So, for Night to Reunite, Jenn pulled member lists from AΣT Connect, found new people on Facebook, and invited them to attend. She recruited others to run Night to Reunite events in each of Denver’s three areas: north, central, and south.
“By having three different events, we could appeal to more people,” Jenn explains. “It could take an hour-and-a-half to get across town. So, we were strategic about the specific locations where we would hold events. You could get to any location in 20 minutes or less.”
The results paid off. Sisters from across Denver – including many first-timers – attended, connected, and simply had fun together. “We ended up staying out longer than we planned,” Jenn recalls. “People just kept on talking and catching up.”
For the Mile High/Denver Alumnae Association, Night to Reunite was a success that has encouraged them to hold more events. “We’re planning additional events now, whenever and wherever they can work,” Jenn says. “Most of the time, we don’t even have to create new events. We can just attend, as a group, other organization’s activities – such as Free First Saturdays, where admission to museums and the zoo are free.”
“The important part is that we do it together.”