Announcing Alpha Sigma Tau’s Updated Logo and Tagline





Record Numbers Vote!

Members were asked to share their preferences and thoughts on one of two available designs … and nearly 2,600 collegians and alumnae gave their feedback!

More than 90% selected and offered improvements on a version of the above logo. A focus group helped affirm the final revised selection.

“As women of Alpha Sigma Tau, we strive for excellence on a daily basis. The anchor, which is a symbol of hope and strength, defines our values.”

– a collegian from the logo survey

What does “Defining Excellence” mean?
Defining Excellence embodies what it means to be Alpha Sigma Taus –
strong, confident women who exemplify AΣT’s values of excellence and graciousness, and who see AΣT as a way to grow as women through shared friendship, respect, and member development. The word defining has significance as well. As a verb, it conveys a sense of always striving to achieve an even greater sense of excellence. As an adjective, it says that we set the standard for excellence.

What happens next?
Over the course of the coming weeks, the Sorority will be integrating the updated logo and tagline into all of our materials and resources. In the next week or so, a revised Visual Identity Guide and Style Guide will be made available, along with graphics that members and chapters can use for their own communications. Other resources, including an updated website, will come along after that.

Please “pardon our dust” as we work to roll all this out to you!

“Alpha Sigma Tau is about Sisterhood and excellence within a group of women, but is also about celebrating Sisterhood. I think that this logo displays both.”

– an alumna from the logo survey