Beta Pi Alumna Wins Prestigious Fraternity/Sorority Award

Congratulations to Jessica Gendron Williams, Beta Pi, for winning the Jack L. Anson Award from the Association of Fraternity/Sorority Advisors! She will formally accept the award later this year at the AFA Annual Meeting in Indianapolis.

Jessica is the CEO of Phired Up Productions, CEO of Innova (a marketing firm that serves fraternity/sorority life), and CEO of TechniPhi (a technology company assisting fraternity/sorority recruitment). Jessica is also a coach and trainer who has shared her message of relationship-focused member recruitment and retention during popular day-long sessions at Alpha Sigma Tau’s Officer Academy and Recruitment Boot Camp.

The Anson Award is presented to an individual not employed in the field of higher education who has demonstrated a long-term commitment to the fraternal movement beyond his/her respective organization. Winners have assisted in developing partnerships with higher education and the interfraternal community, fostered positive change to advance the fraternal movement, and served as a role model for students and/or professionals. Jessica was recognized for her volunteer service; career as a speaker, consultant, and executive; and being a role model to students and professionals alike.

“I am so honored to be receiving the Jack L. Anson Award and to be recognized for my contributions to the fraternity and sorority industry,” Jessica says. “I owe so much of my success to Alpha Sigma Tau and the experiences I was given as an undergraduate and early in my career leading, volunteering, and working for the Sorority. It was my Sisters who helped me become the woman I am today. And it was sorority that helped me find my true passions in life. Every day, I carry Alpha Sigma Tau with me as I try to ensure that the lives of all with whom I come in contact are a little happier and richer.”

Congratulations, Jessica!

About the Association of Fraternity/Sorority Advisors – The AFA provides exceptional experiences, a vibrant community, and essential resources for the success of fraternity/sorority advisors. The AFA is committed to professional development and research that examines the entire spectrum of the fraternity/sorority experience, advising profession, and collaborations within and between the higher education and interfraternal communities.

About Alpha Sigma Tau Sorority – Alpha Sigma Tau Sorority was founded November 4, 1899, at Eastern Michigan University in Ypsilanti, Michigan. The purpose of Alpha Sigma Tau is to promote the ethical, cultural, and social development of its members. The Sorority offers membership programming with an emphasis on academic achievement, community service, leadership development, and personal growth opportunities.


Ben Nemenoff
Director of Marketing and Communications
Alpha Sigma Tau Sorority
(317) 613-7574