Our Logomark Identity
The Alpha Sigma Tau logomark is the primary symbol of the Sorority. Because it is the brand element most recognized by members, prospective members, and friends of the Sorority, it should always be used consistently. The Sorority’s logos are registered trademarks and should not be altered. The only approved rearrangements and alternatives are listed here.
The primary logomark of Alpha Sigma Tau includes the wordmark in emerald green and the logo, the anchor, in victory gold. This primary logomark should be used whenever possible; however, alternate formats are provided for when space, color, or formatting prohibits its use. Logomarks in full color are only to be printed on a white background. The minimum size for reproducing the logomark is 1.5″ in width.
The logomark may be printed in one color: emerald green.
Black and White
The logomark may be printed in greyscale.
In situations where the background may jeopardize the clarity or integrity of the logomark, the logomark may be reversed on a solid dark background, emerald green when possible. The reversed logomark should never be placed on patterns. It can be placed on textures of a solid color. It can also be used on photos, as long as it is placed in a location that provides sufficient solid background, like solid blue sky.
Approved Logo Rearrangement
The only approved rearrangement of the primary logomark of Alpha Sigma Tau consists of a stacked wordmark. This is an approved rearrangement due to the length of the primary logomark in its original position. The approved rearrangement allows for easier placement on smaller and square-shaped objects. This rearrangement follows all color and placement rules outlined for the primary logomark. The minimum size for reproducing the stacked logomark is 1″ in width.
The Alpha Sigma Tau symbol is an anchor enclosed by a circle. The anchor is designed to be simple, feminine, and crisp, yet distinctive and strong. The logo symbol may stand alone outside of the primary logomark. The logo symbol follows all color and placement rules outlined for the primary logomark. The minimum size for reproducing the logo symbol is 0.5″ in width.
Placement and Usage
When using the logomark in a printed or digital format, it is important to ensure the visibility of the logomark. Sufficient clear space (space clear of text, graphics, page trim, or other graphic elements) should surround the entire logomark. For spacing around the logo standing alone, allow a minimum amount of clear space at all times. Around each side of the logomark, use a space equivalent to the height of a “u” in the wordmark.
Dos and Don’ts