Color Identity

One of the most recognizable features of a brand are the colors. Alpha Sigma Tau’s Emerald Green and Victory Gold are key aspects of our identity. Below is an outline of Alpha Sigma Tau’s official color palette.

Primary Colors

Color 1	Spec 1	Color 2	Spec 2
	Emerald Green PMS 7721 C CMYK C90 M43 Y59 K27 RGB R6 G95 B92 HEX #065F5C		Victory Gold PMS 7752 C CMYK C21 M28 Y100 K0 RGB R207 G173 B43 HEX #CFAD2B

Secondary Colors

Color 1	Spec 1	Color 2	Spec 2
	PMS 7416 C CMYK C0 M73 Y63 K0 RGB R242 G106 B91 HEX #F26A5B		PMS 7403 C CMYK C7 M21 Y80 K0 RGB R236 G195 B82 HEX #ECC352
	PMS 7675 C CMYK C55 M46 Y12 K0 RGB R126 G133 B176 HEX #7E85B0		PMS 339 C CMYK C72 M10 Y71 K2 RGB R70 G165 B114 HEX #46A572

Neutral Colors

Color 1	Spec 1	Color 2	Spec 2
	90% PMS Black CMYK C0 M0 Y0 K90 RGB R65 G64 B66 HEX #414042		50% PMS Black CMYK C0 M0 Y0 K50 RGB R147 G149 B152 HEX #939598
	25% PMS Black CMYK C0 M0 Y0 K25 RGB R199 G200 B202 HEX #C7C8CA		10% PMS Black CMYK C0 M0 Y0 K10 RGB R230 G231 B232 HEX #E6E7E8

Do’s and Dont’s

When using color, Emerald Green should make up 75% of the design. Victory Gold should make up no more than 25% of the total design. Whitespace is not included as a color and is highly encouraged in all Alpha Sigma Tau designs.

When using color, the secondary color palette should only be used as design accents. The primary colors should make up the majority of the design.

To ensure consistency, use these tints of black when neutral colors are needed.

Need help?

Not sure which color code to use? If your final product is digital (like an Instagram post or an image for your website), use RGB or HEX. If your final product is printed (like a poster or banquet program), use CMYK. Only use PMS when requested by a designer.

For assistance using the secondary colors, please contact Alpha Sigma Tau’s Communications Team.