One of the most recognizable features of a brand are the colors. Alpha Sigma Tau’s Emerald Green and Victory Gold are key aspects of our identity. Below is an outline of Alpha Sigma Tau’s official color palette.
|Color 1||Spec 1||Color 2||Spec 2|
PMS 7721 C
CMYK C90 M43 Y59 K27
RGB R6 G95 B92
|Victory Gold |
PMS 7752 C
CMYK C21 M28 Y100 K0
RGB R207 G173 B43
Do’s and Dont’s
When using color, Emerald Green should make up 75% of the design. Victory Gold should make up no more than 25% of the total design. Whitespace is not included as a color and is highly encouraged in all Alpha Sigma Tau designs.
When using color, the secondary color palette should only be used as design accents. The primary colors should make up the majority of the design.
To ensure consistency, use these tints of black when neutral colors are needed.
Not sure which color code to use? If your final product is digital (like an Instagram post or an image for your website), use RGB or HEX. If your final product is printed (like a poster or banquet program), use CMYK. Only use PMS when requested by a designer.
For assistance using the secondary colors, please contact Alpha Sigma Tau’s Communications Team.